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Centro Dinámico Pegaso

We are is an operating agency and specialized testing, training & experience center for the automotive industry. In addition due to the location, size and functionality of its own facilities and pool of services provided, the company has also established itself as a specialized forum that allows it to host various exclusive or unique massive outdoor events in Mexico.

We are a 100% Mexican based company with more than 2 decades of proven experience and currently a leader agent in providing commercial solutions for the mobility industry in the development, testing, training, promotion and sales stages of its products, services and experiences. We also have the capacity to provide our services in the main cities of the country.

Furthermore, with Foro Pegaso we have produced massive (+100 thousand attendees/day) national and international musical, sports and cultural events within our venue (e.g. festivals, concerts, drive-in concerts, duathlons, car, bicycles & drone races, expos, conventions, filming for TV, cinema, commercials, among others).

We are a team with a passion for detail in everything we do. We seriously take care of the quality of our services by ordering and documenting our operating processes in an institutional manner under the best industry practices, which has allowed us to serve at least 95% of the automotive industry in Mexico.

This has also been possible thanks to our operating agency services which have specialized in the creativity, design, production and operation of events, either in an integrated way (turnkey project); or, offering part of our services and/or activating (or renting) our facilities to national or international well-known agencies. The co-production of various events for other parallel industries and being able to aid complementary work teams, also encourages cross-learning and continuous improvement sharing for end Customers direct benefit.

The previous work philosophy has allowed us to be:

1. The largest company in its market niche in Mexico, with operating agency services, who has its own infrastructure and test tracks for multi-brand automotive uses (+81,000 m2 of asphalt tracks, platforms and paddocks with multiple configurations and dynamic test areas of hydraulic concrete with sprinkler irrigation, as well as +69,000 m2 for 4x2 tracks, 4x4, among others).

2. The first company in our industry in Latin America to have achieved the ISO quality certificate for its internal operation processes and to have locally and internationally certified personnel and pilots for technical-automotive training in safety and security driving.

3. To have achieved a "Guinness World Record" (valid to date) for having designed, produced and logistically operated a massive-dynamic event for an automotive brand, a record that was also carried within our facilities;

4. To have been the first company to have designed, produced and logistically operated the three largest drive-in concerts in the world, and also in 360 or 180 degree formats. The maximum capacity under this modality is +2,600 cars/event day (i.e. est. +10,000 attendees day/event who can be either inside or near outside of their vehicles to enjoy the show). The previous achievement was obtained in pandemic season and also carried out inside our facilities.

Centro Dinámico Pegaso consists of 4 operating divisions: Automotive Industry, Specialized Training, Experiences and Foro Pegaso.

Our venue has all the services and infrastructure needed to develop and host exclusive or massive outdoor unique events for a maximum capacity of +100,000 people day/event in face-to-face traditional format, +6,500 parking spaces, business centers, enclosed forums, nursing-infirmary, platforms for heliports, among others.

Centro Dinámico Pegaso has a total operating area of 44.5 hectares (445 thousand m2, or est. 110 acres), is located in Toluca, State of Mexico, less than 30 minutes away from Mexico City and less tan 10 mins away from Toluca’s International Airport.

To be an agent of change that fosters a responsible, institutional and memorable experience for the mobility, learning and entertainment industry in Mexico.

To be the country’s leading company in providing dynamic and interactive solutions for the development, training and marketing of products and services related to the automotive industry; as well as to be a musical, sports and cultural forum for exclusive or massive outdoor unique events in Mexico.

a) To support our Clients in their commercial efforts in the stages of development, testing, training, promotion and sale of their products, services and experiences with attractive returns on investment.

b) To promote a culture of road and personal safety through specialized training, under a preventive-reactive modality that minimizes their risk profile by taking advantage of the technical, and dynamic features that vehicles provide.

c) The production of exclusive or massive outdoor experiences that in addition to being unique, memorable and recursive, they also take place in safe and controlled environment allowing a differentiated top of mind recognition and brand loyalty.

a) Professional team with extensive experience in creativity, design, production and operation of commercial activations for both the automotive industry and parallel markets (integrated operating services agency).

b) Ability to provide our services in our country´s main cities (we have also provided sporadic specialized training services in Central and South America).

c) Company with its own facilities that provide a safe, exclusive and fun environment for the development of a wide range of recursive and memorable events.

d) First company with a training program for operating staff and instructors that set the standard for test track trainings and experiences for Mexico’s automotive market.

e) Ability to provide high quality and institutional services with a continuous improvement state of mind that offer practical solutions to our Customer’s needs.

f) Venue located less than 30 minutes away from Mexico City and less than 10 minutes away from Toluca’s International Airport.

g) Facilities with multidisciplinary uses that due to their location, size and functionality also serve for exclusive or massive outdoor unique events in Mexico (maximum capacity capacity for +100 thousand people per day/event, +6,500 parking spaces, business centers, forums, nursing-infirmary, platforms for helipads, among others)

a) If any of our Clients wishes only to activate (rent) our facilities, and/or only use some of our services for a particular event, they can carry it out so to achieve, where appropriate, any sought synergies. The foregoing, without implying to pass on any type of additional (or displacement) cost for not hiring some of our given services.

b) The content described on this page is not final and may be modified at any time and without prior notice. For more information please contact: [email protected] // 01 722 276 0256 ext. 201 or 202.